It is not a question of “if” you will shift your communication to the cloud, but “when”. This is one of the main takeaways from this second edition of our survey of how European companies see the cloud. Cloud-based solutions are synonymous with innovation for a large majority of respondents, and appear to be inevitable. In a world where a company’s ability to rapidly adopt change has become critical, the pay-as-you use model answers their need for flexibility and innovation, particularly where collaboration is concerned.