Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. This guide is for marketers, for brands, agencies, Demand Side Platforms (DSPs) and Data Management Platforms (DMPs) who want to learn more about how their audience segmentation work could benefit from location data.
The Guide to Buying Location Data for Marketers
