Highlights
- Both the companies will harness the power of AI, experimentation, and data to replace guesswork with certainty in the marketing segment.
- They will also bring new and better digital offerings for new and existing customers.
Optimizely, a Digital Experience Platform (DXP) provider, announced that it has formed a strategic partnership with Google Cloud that includes moving its market-leading experimentation solutions to Google Cloud. The multi-year agreement iterates the two companies’ commitment to collaborate on innovative opportunities and introduce advanced digital-first marketing solutions to the market.
With the partnership, customers will benefit by way of working with the existing leader in experimentation for enterprise companies and Google Cloud’s trusted, safe infrastructure and capabilities in AI, ML, and data analytics. Optimizely’s Full Stack Experimentation and Web Experimentation programs allow marketers to do away with guesswork, thus delivering meaningful and personalized engagements.
The digital experience platform ‘Optimizely’ will continue to render great experiences for its customers as they move to Google Cloud. Together, Google Cloud and Optimizely will strategize and work to deliver top-class experimentation solutions worldwide.
As part of the multi-year agreement, the two companies will collaborate to co-innovate and bring new and expanded digital offerings for new and existing customers. Joint Optimizely experimentation and Google Cloud will reap the benefits of collaboration, including unparalleled security, productivity, and flexibility and control.
Experts’ view
“I couldn’t think of two tech companies that are more relevant for the data-driven growth marketer than Google Cloud and Optimizely. We share the same philosophy on leveraging data, AI, and experimentation to replace guesswork with certainty,” said Alex Atzberger, CEO of Optimizely.
“By entering into this strategic partnership with Google Cloud, we’re empowering marketers to unlock their digital potential, create exceptional customer experiences and deliver strong business outcomes all on a trusted, secure platform. It’s a true win-win-win situation for Optimizely, Google Cloud and the marketing industry overall.”
“Through this partnership, Google Cloud infrastructure will underpin Optimizely’s fast-growing and widely-adopted customer experience platform,” said Rob Enslin, President at Google Cloud.
“It’s critical that businesses deliver exceptional products and services to consumers, and this partnership will enhance their ability to do so, driven by the Optimizely platform, data, and Google Cloud’s capabilities in AI and ML.”
