Highlights

  • Google Cloud will also allow AMG to build apps faster, make smarter decisions and connect with audiences anywhere.
  • Allen Media Digital and Google plan to work together in the future to bring AMG’s streaming offerings to more consumers.

Media entrepreneur Byron Allen’s media group, Allen Media Group (AMG) and Google announced a multi-year deal to accelerate growth across AMG’s portfolio of media and digital properties. It aims to provide data-driven and secure technology solutions to help AMG with further its expansion plans. The financial details of the deal are yet to be out.

Google Cloud will power AMG’s digital evolution by providing secure and scalable infrastructure, thus allowing it to deepen its connection and relationships with worldwide audiences. Google Cloud will also  AMG to build apps faster, make smarter decisions and connect with audiences anywhere. It will also grant access to business insights using Google Cloud’s data analytics, Artificial Intelligence, and Machine Learning capabilities.

Allen Media Digital and Google plan to work together in the future to bring AMG’s streaming offerings to more consumers on the devices of their choice via Google Play to Android phones and tablets, as well as Google TV and other Android TV OS devices.

Expert take

“All of our Allen Media Group properties are growing at an unprecedented rate, and our partnership with Google is a key step in our continued global transformation,” said Byron Allen, Founder, Chairman, and CEO of Allen Media Group. “By leveraging Google’s technology, distribution, marketing, ad sales platforms, enormous capital support, and expertise, Allen Media Group will seamlessly build and enhance our reach and revenue worldwide.”

“Allen Media Group’s vast portfolio of properties represents a tremendous opportunity to engage audiences worldwide,” said Don Harrison, President of Global Partnerships, Google. “We’re thrilled to partner with Allen Media Group to offer Google’s secure technology solutions, data analytics and distribution platforms as it continues to transform its business digitally and connect with more viewers globally.”