Highlights:
- Developers can also use the tool to determine how users are responding to app updates.
- Product Analytics promises to make the work of both marketing and development teams easier.
Adobe Inc. unveiled a brand-new cloud service that can assist businesses in finding ways to enhance their websites and apps.
Adobe Product Analytics is a new addition to the software provider’s Experience Cloud suite of marketing tools. It will supplement the portfolio’s currently available data tools. The service made its debut at the yearly Adobe Summit conference in Las Vegas.
The business also unveiled several other fresh products at the event, including Firefly, a collection of generative AI models. According to Adobe, the first version of the suite will let users create images and stylized fonts from given text instructions. It intends to incorporate Firefly into a number of its software applications.
Companies can monitor how users interact with their apps and websites due to the new Adobe Product Analytics service. It contains graphs that display high-level metrics, such as the proportion of site visitors who make purchases on an e-commerce website. Additionally, the program offers more specific data.
Amit Ahuja, Sr. Vice President of Adobe Experience Cloud, said, “Across every sector, brands require a more comprehensive view of the customer journey, which is driving the convergence of the analytics space across product, marketing, and customer experience. As Adobe continues to expand Adobe Experience Cloud, we are introducing Product Analytics to deliver insights across online and offline touchpoints, enabling product teams and marketers to coordinate more closely.”
Software developers can gauge how well-liked a function is with Adobe Product Analytics. For instance, the service might flag that iOS users are less likely than Android users to access a specific area of an app’s interface. Developers can redesign the pertinent app section based on that data to boost user engagement on iOS.
Developers can also use the tool to determine how users are responding to app updates. A software team can track whether users are using an application’s functions more or less frequently after making changes to them.
Product Analytics promises to make the work of both marketing and development teams easier. According to Adobe, it is possible to determine which marketing efforts persuaded users to register for a website or application. A business can modify its advertising strategy to give priority to the strategies that are most effective at enticing signups using the data given by the service.
Product Analytics also tracks the steps customers take prior to making a transaction. For instance, the service can ascertain how frequently users view a product listing before checking out. This data can be consulted by marketing information to identify chances to simplify the customer experience.
